Lead graphic production and visual direction across digital, print, and environmental assets for a major urban park system, nonprofit organization, and the Buffalo Bayou Park Cistern

Collaborate with cross-departmental teams to develop and execute strategic communications and marketing plans supporting programs, partnerships, sponsors, and community engagement initiatives

Design and produce digital and print program materials, brochures, toolkits, and branded collateral for public programs and fundraising events

Lead production of social media content, promotional videography, monthly newsletters, email, Google Ads, and program marketing assets

Oversee daily management of social media channels, implementing growth strategies that resulted in a 40% increase in account growth - @buffalobayou and @thecistern

Develop and present quarterly marketing analytical reports using Google Analytics, Meta Business Suite, and CRM, tracking social engagement, impressions, and website traffic

Strengthened Buffalo Bayou Partnership’s presence on the Bloomberg Connects app, contributing to increased engagement and securing an audio tour grant highlighting Buffalo Bayou Park’s iconic public art

Built partnerships with print and digital media outlets and local Houston influencers to expand reach for public programming and fundraising efforts

Advanced bilingual accessibility goals by establishing a partnership with Qué Onda Magazine, Texas’ largest Spanish-language magazine, to promote Spanish-language tours and programming

Supported coordination and rollout of Airbnb Experiences for Buffalo Bayou Partnership

Developed branding for print materials, park programming, and Buffalo Bayou Park Visitor Center merchandise

Designed and managed implementation of vinyl decals across park buildings, vehicles, and equipment

Serve as in-house photographer, capturing content for digital marketing, campaigns, and archival use